In today’s world, Facebook is a fundamental source of traffic for many websites and businesses. Since the algorithms of Facebook are ever-changing and improving, advertising on Facebook is a pretty challenging and tricky business. Facebook keeps evolving in the way its advertising works, making it difficult for businesses to cope with ever-improving advertisement strategies and publicity techniques.
Although there are many conventional and modern methods to promote and advertise the business, still Facebook advertising is deemed one of the most valuable methods of creating hype and marketing the company, services, and products online. Since it’s not an easy task, many digital strategists and experts advise business owners on how to use it to exploit its full potential.
Apart from seminars, workshops, and training programs, many fantastic ad management tools make the job easy. They prove to be a key to boosting leads and turning visitors into loyal customers. These tools take advantage of billions of Facebook users by consistently showing them what they like and searching online for stuff they need.
I am a certified digital consultant, and I can assure you that you can do wonders using the right Facebook ad management tools. It requires little to no knowledge and experience, and instead, it teaches you how to take advantage of Facebook’s advertising techniques for your company’s benefit. There is no ‘one fit for all’ recipe for a successful Facebook ad campaign. It’s all about experimenting and learning what works best for your unique set of services, products, and your distinct requirements and goals.
There will be the first day when you will start exploring how to employ Facebook ad marketing techniques like everything else. In your first campaign to market your products/services, you might not understand the complex logic to grow your business. Still, there are so many helpful Facebook ad creation and management tools out there, ready to guide you through the entire process and make your marketing life easy. At that point, trying, exploring, and experimenting is the only way forward.
If the world were a perfect place, driving hundreds of visitors and organically generating leads to your business website via established social media networks like Facebook would have been a piece of cake. Everything has been pretty straightforward. Why would anyone need to hire digital marketing consulting services? To drive thousands of daily visitors and generate organic leads to your website via popular social media networks like Facebook would have been pretty simple without spending a dime on expensive and complicated advertising tools. But that’s not true.
In the real world, one can only achieve limited success in generating organic traffic to their social handles and websites by developing strong graphic content as an effective marketing strategy, but that is not always sufficient. Businesses aspire to achieve more. It’s ridiculous to exclude billions of active Facebook users, potentially a tremendous source of traffic for your marketing campaign. But there is a catch. Profitable marketing on Facebook is more than just using unlimited funds and waiting for the genuine traffic to successfully arrive at your social media profiles and generating leads on your e-commerce websites.
No one is a master of all trades, so it’s wise to hire the expert and seek advice and guidance from top social media consultants to precisely define your mission and define what you are doing and why. If you don’t know the tricks and tactics, you will be throwing away thousands of dollars without any return on investment. Do you believe any business owner can afford this kind of investment?
Social media giants like Facebook and Instagram tempt businesses to spend a fortune on media campaigns and marketing and, in return, promise them to achieve benefit from their business sales eventually. Who doesn’t want that? But to achieve what you want, you need to do what is required. If you are not a marketer yourself, then it’s advisable to hire a Digital Strategy Specialist to assist your marketing needs and advise you on practically useful ad management tools.
The expert will let you start with as little as $5 for your social media campaigns and will make you earn thousands, if not millions. With Facebook ads, the companies can define and reach their most pertinent audience through their news feeds and messengers, thus permitting the marketing campaigns to bring tangible and countable results. Using Facebook ad management tools is a promising way to save time and money, particularly beneficial for inexperienced marketers and small businesses to help improve their ROI.
Let’s dig deep into the five most efficient marketing tools that many of the best digital marketing consultants swear by. But before getting further and preferring one of the below-mentioned tools for your small business advertising, you need to examine some ad guides for your personal and professional growth.
1. Facebook Ads Manager
Facebook Ads Manager is the best place to turn for guidance and information when it gets to Facebook Ad Management. Within the default Facebook Ads Manager, one can get hands-on all marketing tools essential to develop targeted ads meant to reach the right audience. Facebook Ad Manager is the essential Facebook marketing and management tool; even then, it has a lot to offer. As a social media marketing consultant and running a digital marketing consultancy in Mumbai, I feel responsible for sharing the fantastic five approach that will assist you in getting started with Facebook Ads:
● Create a Facebook page for your business.
● Share valid information about products or services you want to advertise.
● Select the potential audience for your ad campaign.
● Define your ad budget.
● Analyze your ad results.
It is crucial to understand Facebook Ad Manager to utilize it as a marketing machine for achieving your desired results. Fortunately, it’s easy-to-use and uncomplicated, suitable for amateurs and non-marketers.
2.Facebook Ads Manager App
If your smartphone is your closet buddy and doesn’t get along with your desktop or laptop that well, then Facebook Ad Manager App is for you. As smartphone users’ volume is expected to grow in the coming years, Facebook has cleverly dedicated a lot of resources to the development and maintenance of a solid and impressive mobile experience. This excellent full-service App allows marketers to:
● Design and develop Facebook ads.
● Edit existing ads.
● Modify budgets and schedules.
● Analyze Facebook ad performance.
● Receive push notifications.
If you are not interested in hiring consultants online for Facebook Ad Management, let me introduce you to an effective tool. Qwaya is an incredible and top-rated tool for creating and managing ad campaigns using Facebook. Although Qwaya is not as simple as Facebook Ad Manager, it has several remarkable features that are worth discussing.
● Ads A/B Testing
Want to learn more from your Facebook ad campaigns? A/B testing your ads is the answer. It will help you decide where to spend your money in the future. From deciding news feed placement to selecting ad type, A/B testing will help you achieve more from every penny you spend on marketing your business online.
With expanding social media marketing, it becomes challenging to keep track of what’s active and what’s not while striving to increase your lead generation. Qwaya offers a great scheduling tool that allows you to schedule your campaigns at times when your ROI is expected to be the greatest.
Are you familiar with retargeting? It is a marketing technique used on Facebook that allows you to catch up with customers when they are interested in your offering. AdRoll employs this clever lead generation trick very impressively. Have you ever happened to visit a website and leave without completing the intended Call to Action and later started seeing their ads on your Facebook newsfeed? If yes, then this is what retargeting is! AdRoll has an impressive cross-device reach. AdRoll has the incredible power to promote brand awareness and enrich marketing efforts.
5. Perfect Audience
The perfect audience is also a Facebook retargeting tool like AdRoll. It has a vast potential to support small businesses by exploiting the full benefit of Facebook as a profitable marketing machine. When a person leaves any website without converting, Perfect Audience encourages the business ads on Facebook. In short, Perfect Audience is not a hi-fi Facebook Ad Management tool. Still, it does offer a lot of stunning features.
Facebook is the most popular and ever-growing social media platform in the world. It has enormous potential, with millions of prospective customers using it daily. Can you ever ignore this opportunity? No! Trying best to turn thousands of Facebook users into customers is very intelligent of Facebook Advertising. Whether you are finding a social media consultant near yourself or relying on one of the best Facebook Ad Management tools, you will not lose any money and be in an excellent position to run a successful social media marketing campaign.
Jiten Thakkar is a Digital Marketing Consultant who specializes in SEO, paid ads, content marketing & growth hacking. He is the founder of Local Forever, a complete directory platform for local businesses that helps them in online presence, marketing and complete website creation. He has consulted various brands and business owners in multiple countries to guide them towards actionable result-oriented digital marketing strategies.