What Is Email Marketing and what makes It Work?
In this modern world, what will you do to grow your business? When everyone has an online presence, what will be your strategy to grow as an entrepreneur or a businessman? Will you rely on traditional marketing? Well, if you want to do traditional marketing, it’s good. But do you think that traditional marketing is enough for your business’s growth? The reason is you should have an online presence if you want to cope with other companies.
“If your business is not on the internet, then your business will be out of business.” – Bill Gates.
You might be thinking of why I’m constantly insisting on giving your brand an online presence. Right? The reason is that the world is modernizing every second and people are busy in their everyday lives. They rely on the internet these days. No one has extra time to go to the market and buy things. It is a plus point for you.
With the help of a certified digital consultant, you can make your name in your industry and rank your business higher than others. The reason is you need your customers’ attention. What will you do if your site has no visitors? In case you have visitors, but they are not your customers. What will you do now? Because your business will grow when your brand becomes the priority of your customers.
“You don’t build a business, you build people, and then people build the business.” – Zig Ziglar.
Digital marketing is of different types. But email marketing is a more specific form of online or digital marketing. Now you must be thinking of email marketing, and how does it work? Well, in this blog post, you will get to know about all the information related to email marketing and why you should go for email marketing for a brand’s awareness.
What Is Email Marketing?
Email marketing is a type of digital marketing and direct marketing, in which emails get sent to customers for sending a brand’s marketing message. Email marketing’s primary focus is the brand’s awareness and delivery of a brand’s message to its customers interested in knowing about the new products.
In this type of marketing, you have customers and visitors, and now you have to make them buy your products by sending emails. You can only send emails to those who are interested in your brand or who have willingly signed up to your email list so that they can get emails from you.
The best digital marketing consultant can do it. Email marketing is all about directly promoting your services or products. You have to write captivating emails to attract your customers to sell your products.
Types of Marketing Emails
Marketing emails are of different types. Some of its varieties are as follows:
- Promotional Emails
- Informational Emails
- Digital Newsletter
- Product Update
- Transactional Emails
Promotional Emails
Promotional emails get sent to promote one’s brand, business, a special offer, an e-book, or a webinar. Promotional emails have a clear and identified call to action, which attracts readers to take an activity due to our email. A certified digital consultant will guide you to email marketing through promotional emails.
Informational Emails
Informational email’s primary focus is to get readers’ attention by informing them about an upcoming event, sale, or the arrival of a new product. It should also include a clear and catchy CTA, which will ultimately lead the reader to the required landing page for that offer.
Digital Newsletter
The digital newsletter must get sent regularly. You can also send it on a weekly or monthly basis. Digital newsletters usually include a summary related to the newly generated content. You can also add an image to make it more appealing.
Product Update
As we know that email marketing gets used to drive sales and to generate revenue product update emails are specified to alert customers about an update related to an existing product or a new product’s arrival. Jiten Thakkar being the best digital marketing consultant, will lead you to success by promoting your services through email marketing.
Transactional Emails
Transactional emails are sent to only one person at a time in response to some action instead of a large group of people. A welcome email is also a type of transactional email. These emails get sent when a person signs up for a website.
How Does Email Marketing Work?
Now you know that what email marketing is. So this is the time to tell you about how does it work? Right? So, without wasting any time, let’s get dive into the details of how email marketing works.
Businesses use Email Service Provider (ESP) to send marketing emails to their email list subscribers. Do you know what an email service provider is? Well, if you know, that’s good. But if you don’t know, that’s not a big deal because I’m going to talk about what is ESP and how does it work?
Email Service Provider
Email Service Provider or ESP is the software that sends and manages email marketing campaigns. It is also known as an email marketing tool, email marketing platform, email marketing software, or email marketing service.
But you should know about digital marketing tools and techniques to operate or use Email Service Provider for successful email marketing campaigns. But if you are still confused, search for a digital marketing expert profile because the best digital marketing consultant can help you in this regard.
You should know that Email Service Provider is not free. You have to buy this for email marketing campaigns. What are you thinking now? Umm- why should I pay money for ESP, or can’t I send emails to my targeted audience through my regular inbox provider? Right?
You can send emails to your targeted audience through your regular inbox provider or Gmail, but you may have to face some difficulties if you do so. You may have to face problems in email deliverability. Limited email bandwidth or design can also be a significant issue.
Internet Service Providers (ISPs) like Outlook, Yahoo, Gmail, etc., are designed for only personal use. These do not get designed for email blasts. So, it will quickly get flagged by spam filters whenever you send mass emails from Internet Service Providers. And it might be possible that your account may get disabled for some suspicious activity.
Email Service Providers have that particular infrastructure needed to ensure mass email deliverability. If you want to grow your business, get yourself a dedicated online marketing consultant.
How to Start Email Marketing?
Are you anxious about how to start email marketing for your brand? Well, hire the best digital marketing consultant. You should also know what you need to create email marketing. Well, keeping it simple, you only need two main things to run your email marketing campaign effectively. These two things are:
1.Email Marketing Platform
As I have told you earlier, you can have problems. You should also know what to send a mass email. That’s why you need email marketing software which is also known as an email service provider, to deliver emails to your email list subscribers.
2.An Email List
An email list is a list of people interested in receiving your brand’s emails. You cannot impose your emails on anyone- you can send your marketing emails to those who want to hear from you.
Benefits of Email Marketing
Do you know what the benefits of email marketing are? Or what services can you have as a result of hiring the best digital marketing consultant for your brand? Email marketing is not new to the industry. It is an ancient technique, and still, it gets ranked as one of the best digital marketing techniques.
Email marketing has a lot of benefits. Some of them are as follows:
- It creates conversions (conversion means to sell your products and services).
- It generates revenue.
- It promotes brands.
- It is the best way of building a relationship with a targeted audience.
- It drives traffic to the website.
Conclusion
So, you have to choose one option. Online marketing, which is also known as digital marketing or a small business that will collapse or grow- no one can give you final words about this. Which option will you choose? Or what will you want to become a globally successful businessman or a small businessman of your area?
If you want to grow your business exponentially, you should go for online marketing. And for this, you should know about digital marketing tools and techniques. If you do not have any idea about the digital marketing strategy framework, don’t worry. An online marketing consultant will help you in this regard.
Are you confused about where to go for the best digital marketing consulting services? Jiten Thakkar is the best option. He is a very talented digital marketer who has more than ten years in this field. He will provide you with the best digital marketing services.
Jiten Thakkar is a Digital Marketing Consultant who specializes in SEO, paid ads, content marketing & growth hacking. He is the founder of Local Forever, a complete directory platform for local businesses that helps them in online presence, marketing and complete website creation. He has consulted various brands and business owners in multiple countries to guide them towards actionable result-oriented digital marketing strategies.
