Millions of mobile users do more than make phone calls and deliver emails and text messages. They use their mobile devices to access social networks, search the internet for news and information, and shop and make transactions. Consequently, whether the website or e-commerce platform is not mobile-friendly, you can be missing future buyers and revenues.
Tools and Techniques for Digital Marketing:
A website serves as a portal for the brand’s visitors. Users can easily browse for any brand/product/service they are interested in with a single click because of the internet. A website also serves as the brand’s first contact point for its visitors. For example, I might not be aware of a brand’s specific details. Instead of asking many people, I can go to the brand’s website and search the detailed information. Using a website simplifies and improves 70 percent of digital marketing. A website presence is essential for marketers because it makes it easy to express a company’s vision, purpose, priorities, and objectives, among other things.
Digital marketing is the most modern method of mobile marketing. With an abundance of mobile data available and customer reliance on their mobile phones, it has opened up new ways for advertisers to engage with their target users. Mobile marketing is a more advanced version of the techniques described above. It is carried out by cell phone, with additional modes of marketing. SMS campaigns, in-app sales, click-to-download advertisements, click-to-call ads, and push alerts are all part of the strategy. While this digital marketing strategy is in high demand, there are certain drawbacks in system usability. Since cell phones have minimal animation features, the iOS platform, for example, does not allow flash and media-rich banners.
Consultant in Digital Marketing:
Digital Marketing Consultants use different digital tools to determine the most appropriate means of promoting or marketing a company’s goods or services. They create personalized digital marketing campaigns, make suggestions for changes to current strategies, and look for ways to maximize customer experience. A specialized digital marketing specialist helps a company design, execute, and track paying and organic online marketing campaigns. Hiring a digital marketing specialist comes in handy when you lack fundamental marketing expertise to support your company.
To recruit one, we must ensure that the contractor is a certified digital consultant who provides high-quality digital marketing services.
The following are few strategies for making your website mobile-friendly:
“Use a sensitive application system,” advises Copley Broer, CEO of LandlordStation, a company that creates property management applications. “There are a number of these available (we use Bootstrap).
These systems are essentially simplistic methods for laying out elements in a grid and then shifting the grid depending on various screen sizes, ensuring that features on a big display get spaced almost as well as they will be on an iPad [or smartphone] “According to Broer. “Frameworks such as Bootstrap are open source (free), well documented, and extremely simple to implement.”
“Responsive is a unified approach to web creation that helps you to create a similar interface for the customer regardless of how they visit the platform (desktop, mobile, or smartphone),” explains Kevin Janosz, COO of RITTA, a marketing and advertising firm.
“It consolidates the website, so you don’t need a different smartphone URL, it has SEO advantages, and it’s also much easier to handle,” Janosz says.
2. Use Your Thumb to Think (or Index Finger).
“Make sure the platform is fully navigable with one thumb and does not need any pinching,” says Marc Weisinger, director of Marketing at Elite SEM, a search engine marketing agency. “This is one of the most relevant mobile web tips because you want people to be able to browse the site with their’ phone paw’ without using a second hand. Furthermore, if you have to pinch to zoom, your content is most likely too limited or not perfectly optimized for that browsing system,” Weisinger claims.
“Most people browsing a mobile website will be using a touchscreen smartphone. Make sure the buttons and menu navigation are large enough to accommodate even fat fingers,” says Dean Hume, CTO of Hire Room, a venue booking website.
“Too many, a mobile-friendly website will merely resize the browser using CSS (media queries) and fail to allow for the possibility of misplaced clicks caused by fingertips.”
Similarly, “when planning with mobile applications, you can make your targets large enough to be readily selectable,” says Lyons Consultancy Group executive creative director Mark Rattin. “Most adults’ index fingers are 15 to 20 mm long, which corresponds to 45 to 57 pixels. Leave at least 45 pixels between buttons or tap elements and selection areas,” he claims. “This makes the on-screen targets conveniently selectable and prevents much of the unintended touches from the user interface.”
3.Make the Template as Basic as Possible.
“A clean concept and centered copy will go a long way,” says Michael LaVista, founder and CEO of Caxy Interactive, a company that designs and develops applications. “You only have a few seconds to express the company’s identity. It is true for any website design, but it is crucial when designing for mobile devices.”
Too many bells and whistles (graphics, copy, video) will slow down the site’s loading time and detract from your post. If you want to use images, Hume recommends “Trying to serve images that are smaller in byte size as this would minimize the amount of time that users waste waiting for the page to load.”
4.Keep your Content Brief and To-the-Point.
“People often fall in love with their [website] posts, which causes the mobile platform to get too cluttered,” says Broer. So “find a way to tell your story in fewer sentences.”
“Take it easy on the calling,” recommends Yaniv Masjedi, vice president of Communications for Nextiva, a phone service provider. “Since the screen on a smartphone is much smaller than that on a desktop computer. Try to keep the text volume on your mobile page to a minimum. Since smartphone users tend to scroll easily, add only the detail that is required to hold the reader’s attention.”
5.Keep in Mind that a Picture is Worth a Thousand (or, at the very least, a Dozen) Sentences.
“Use traditional smartphone [icons] rather than words for a tap to dial, communicate socially, or locate the menu to save the web from appearing cluttered,” advises James Ramsey, CEO of Fiddlefly, a multimedia creative agency. “Using these icons informs visitors that the web is mobile-friendly.”
6.Make it Fast — by Serving Mobile-Optimized Pictures.
“The smartphone Web is much slower than its FiOS and cable-powered cousins,” says Jay Melone, CEO of New Haircut, a Web design firm. “The United States, in particular, was ranked second from the bottom in terms of our LTE speeds, with averages hovering about 6.5 Mbps,” he says.
“The aspect ratios and mobile device resolutions are very fragmented, varying from 240 x 320 to 2560 x 1440 and beyond,” says Itai Lahan, CEO of Cloudinary, an image management solution for Web and mobile applications.
“Consider that mobile networks running on a 3G network are still substantially slower in terms of data speeds and that many mobile users pay for bandwidth usage. Considering all of this, it is critical to resize, crop, and refine photos better to suit the particular screen resolution and aspect ratio, “Lahan explains. “This will save a significant amount of bandwidth, significantly reducing mobile Web page loading times while vastly improving visitors’ browsing experience.”
7.Don’t Overdo it with Java.
8.Make it Simple to Locate your Phone Number, Address, and other Contact Information.
“Think about how the site can get used on phones,” says Anthony Overkamp, artistic director at Engage. A full-service design and production company.
“Frequently, consumers are searching for shop hours, a contact or booking number, or the location of the company. The simpler it is for consumers to view and operate on this content, the better their experience will be, “According to Overkamp.
9.Consider the Video, but do so with Caution.
“Video is an absolute must-have for any mobile platform,” says Russ Somers, vice president of marketing at Invodo, a supplier of video strategy and content. “That’s because handheld device users are three times more likely to stream videos than laptop/desktop computer users,” he explains.
Having said that, “Making use of video technology that offers a faultless smartphone experience. To ensure that your mobile video player is compatible with the majority of mobile devices, it should be HTML5-based, “Somers gives his advice. “Also, use a lightweight video player (one that does not consume precious bandwidth and computing resources) to greatly increase page loading time and offer a better overall experience.”
10.Ensure the Forms Are Mobile-Friendly.
“Request the bare minimum of information required to contact a lead,” advises Zubin Mowlavi, CEO of Lucid Fusion, a Web design, and branding firm.
“Reduce the number and scale of shape fields as much as possible, and use the technologies integrated into mobile devices to maximize usability,” says Mowlavi. “GPS, for example, is normally available. So, instead of asking someone to enter their neighborhood, state, and ZIP code, prepopulate it.”
is a Digital Marketing Consultant who specializes in SEO, paid ads, content marketing & growth hacking. He is the founder of , a complete directory platform for local businesses that helps them in online presence, marketing and complete website creation. He has consulted various brands and business owners in multiple countries to guide them towards actionable result-oriented digital marketing strategies.