Google AdWord is a Google advertising service. It is the most reliable and profitable ad service as 90% of people use the Google search engine. In this way, most of the audience interacts with Google ad word through Google. Marketing space has evolved dramatically and is the pioneer in this evolutionary field. Among so many ad platforms, online marketing consultancy services use Google Ad because it is one of the most promising advertising platforms and it assures immediate traffic. A digital marketing strategy consultant will use Google Ads, so your advertisement can reach qualified visitors and get the most conversions.
How to Use Google AdWord and How to Make Money Advertising on the Internet?
- If you are worried that it is a complicated way of advertisement, then a certified digital consultant will tell you that you are wrong as it is simple and suitable for everyone whether you own a large business or a small one. All you need to do is choose a business line.
- Create an ad
- Choose your target location.
- Set your budget: daily /monthly
- Select your target audience
- Choose your keywords
In this digital era, it is necessary to have a digital marketing strategy framework, to show your presence in the online market to make your brand rank on the search engine.
How does it Work?
Google AdWord works on a one-click formula by bidding on a specific keyword. When you enter a keyword on the Google search bar, Google shows some ads related to that particular keyword. This way, Google makes money. It is a paid advertisement method in which businesses get paid to keep their ad on the top.
This article is for you if you are looking for tips and tricks to boost your campaign. Here we will mention the ten best Google Ad tips and tricks that digital marketing strategy consultants use to take your campaign to the next level.
1.Optimize for Negative Keywords
Negative keywords get used to specifying a target audience as it hinders everyone from reaching out to your campaign. It also prevents the targeting of a particular phrase. Your ad will reach your secured and right audience. Using negative keywords reduces cost, reaches the most interested customers, and increases investment return.
For example, if you are running an ad on pets but do not deal with their grooming, add the word grooming as a negative keyword. If someone is searching for pet grooming, your ad will not be displayed. By focusing on a particular audience, you can save your money and earn more on a low budget.
2.Remove any Duplicate Keywords
Duplicate keywords are dangerous as they create your ad’s competition with your ad. When anyone clicks on an ad with a specific keyword and again enters another related but altered keyword. If your ad again displays on that keyword, it makes your ad’s intra competition with your ad.
It is very dangerous for ad campaigns and also for the budget. There is a misconception that your ad is displayed double on one keyword. That’s why some owners add duplicate keywords intentionally, but it is a mistake to do. Duplicate keywords can hurt your site if there are keywords with the exact matching words or ultimately targeting the same audience.
Board match keywords have more chances of duplicate keywords. For example, Chocolate cupcake frosting and frosting chocolate cupcake are duplicate keywords. If your ad is for different geological locations, it is ok not to remove duplicate keywords. As it will not hurt your site and ad brings visitors on a low budget.
3.Remove any Ads that do not Perform as Expected.
If your campaign has more than one ad, check the statistics after a regular interval to observe the ads’ traffic and PPC. If one ad does not have traffic or viewers, then it’s better to remove it than to stick with that and wait. One important tip is that your ad group should tightly get controlled as you can do. It is useless to keep an ad that covers the space and drains your budget. Here two different ways to click-through rate and direct conversion rate to check any ad’s performance in the ad group.
4.Make Sure your Landing Page Aligns well with your Ad.
Page alignment is the crucial and tricky way to catch the viewers and boost your campaign. When a viewer clicks on your ad through a specific keyword, they open a landing page of your site to see the details. If your landing page design and information do not match your ad information, the viewer will suddenly click back and leave your site. This action will hurt your site. Please focus on your landing page’s design and content to engage your audience and how to make money through website traffic? Also, repeat the answer to the questions you discussed in your ad to synchronize the ad and landing page. It will save your budget and take your campaign to the next level.
5.Use all Possible Ad Extensions
There are also a few different extensions in various areas in Google where ad and text get included. These extensions help to boost the performance. Here are the other top extensions that help to increase the campaign.
- Sitelinks Extensions: This extension allows you to add a link that may help people or your viewers, in your opinion.
- Callout Extensions: This extension helps develop a customer’s confidence by allowing you to add a guarantee or promotional statement.
- Structured Snippets: The extension has an option to add some extra details and features about your ad that will gather more traffic and attract viewers. One condition is to select a category from a predetermined list.
Many other options like Google optimization are present to make your ad campaign popular. It also allows bid a keyword that brings a real conversation at a lower CPA, and the CPA rate lowers 14%. According to statistics, ad campaigns that use optimization have a 21% chance of success. All these strategies help to take your campaign to the next level.
6.Use Location Criteria for Higher Precision.
Google ad also gives the option of using a location or target location that decides the viewers’ geographic audience for your ad’s product. If you own a small business, it is perfect for it in terms of budget as your ad will get watched by a specific viewer located near you or present in your radius, so you’re dealing will be an easy task.
For example, if you are selling items for a specific area, then controlling your ad for a particular audience will help you to take a benefit. If you have an extensive business line, you can select audiences according to different products; for example, if you are producing various other seasons’ products, you can choose an audience from that area with a cold-weather for the ad of gloves. Geo-targeting is another term that helps the growth of your ad campaign.
7.Remember that Mobile Searchers use Different Keywords.
Mobile usage is so common these days, and most people don’t like to open a laptop and computer while searching for something. So a feature in mobile called voice searches added a modification in ad campaigns as in voice search, primarily people used to say a complete sentence as ‘Where is Australia is located’? Instead of ‘Australia location.’ Keep in mind the format of the penalties for using the keywords for your ad. Another method is if a person has a mobile with a small screen, he likes to type short queries and abbreviations. So focus on these tips.
8.Adjust your Ad Schedule to Improve Targeting
A digital marketing consultant must also focus on the time of day when you have more visitors. Some ads have more viewers in the evening and others in the morning. Some products sell well on the weekends. There is a need to note down all the stats and analytics about your ad and bid the advertisement at that particular time slot to save your budget and target a specific audience.
9.Bid on Competitors’ Names
Google allows them to bid on the competitor’s name. It means you can seek the attention of customers of your competitors by showing the worth of your brand. It also allows you to see customers’ interest in one product and change your strategy for more viewers. But rules are present here that are set by Google. You cannot use the name of another brand or your Competitors. You cannot pretend yourself as a competitor’s ad.
10.Monitor what People Type when they Convert
There is another vital tip to check the performance of your ad. Add a keyword of your ad by an anonymous search engine with different arrangements and patterns and see when your ad appears. If there is any keyword that can show your ad, but you did not add it to your site, add that keyword and remove unnecessary keywords. It will save your budget and take your campaign to the next level.
The Final Verdict
Google Ads are very effective in bringing qualified traffic to your business. While good-fit customers search for products and services similar to those you are offering, Google Ads will boost your website traffic. Your business will receive more phone calls, and you’re in-store visits will increase.
Google Ads will enable you to create and share well-timed ads among the target audience through mobile and desktop. Your business will rank in the search engine results page (SERP) when the ideal customers search for products and services that align with your company through Google Search or Google Maps. It lets you reach your target audience effectively.
is a Digital Marketing Consultant who specializes in SEO, paid ads, content marketing & growth hacking. He is the founder of , a complete directory platform for local businesses that helps them in online presence, marketing and complete website creation. He has consulted various brands and business owners in multiple countries to guide them towards actionable result-oriented digital marketing strategies.