You have created a blog that attracts visitors but is still not aware of making money through website traffic. Of course, all of these readers are potential customers. But do you have any idea who they are? Do you know how to get in touch with them? It is simple by approaching a digital marketing consultant. But what is the best way to convert them? This article will guide you through capturing leads and moving them through your sales funnel and provide you with a digital marketing strategy framework.
Suppose you are your organization’s sole content marketing evangelist. In that case, you will constantly be on the lookout for new arguments to help you secure the funds and resources necessary to make all of your beautiful ideas a reality.
Bosses are getting excited about content marketing and the latest digital marketing tools and techniques, but true believers will still be frustrated by the limitations of what they can do. Take blogging as an example. Most Australian and Kiwi brands have blogs these days, but that doesn’t mean they regularly produce content. Even rarer are business blogs with clear business strategies that underpin your creative endeavour.
Of course, not every blog post you publish must immediately result in conversion to benefit your business. The cumulative effect is a significant part of the benefits of blogging. Regular updates provide potential customers with points of contact, allowing you to build longer-term relationships that lead to future sales.
In this post, I’ll discuss five ideas that you can implement on your blog to increase your chances of both quick wins and long game wins. These suggestions apply to any business, regardless of industry or size, and will help you understand digital marketing.
- Don’t just write a self-promotional blog.
When you ask your manager for extra money for your blog, they may say that your company has nothing to blog about. So how would we come up with enough content to keep our blog updated regularly?
The answer is that your company blog should not be solely about you. The products and services you sell can be discussed on your landing pages and other places on your website. Customers that know precisely what they want can get to those pages right away.
Your blog is your opportunity to expand the network a little more. So instead of what you do, think about what interests your customers and the people you would like to become customers. Content that addresses these topics will attract the right people from search engines and social media and create opportunities so you can convert them right away or start nurturing them for the future. A best digital marketing consultant will help you with unique content ideas.
2. When blogging about yourself, blog about your USPs.
You may use your blog to impact the themes your audience associated with your brand, in addition to creating helpful and valuable content that targets consumers earlier in the sales cycle.
You should write about sustainability and green building if your construction company is more eco-friendly than its competitors. Use your blog to promote ethical business practices if you exclusively serve fair-trade coffee.
You’ll be concerned about these issues, and potential clients will be worried about them as well. Your blog can be a great way to connect with and reach out to these people.
3. Extract your archive of old blog posts
One of the rewards of sticking to an ongoing content plan for your blog is that you will quickly create an archive of content on the kinds of topics that interest you and your target audience.
To fully capitalize on this goldmine of great content, make sure your blog archive is easily accessible to search engines and users. This may appear to be more of an SEO or UX point than a conversion point, but archived content can generate leads and sales.
To begin, you can pull content from your archive and repurpose it to access a trending topic. For example, assume you’ve written a fantastic post outlining India’s top five places to watch cricket. Then, you can pull it from your archive and re-share it with your email subscribers and social media followers at the start of the Cricket World Cup. This type of timely content is ideal for driving impulse purchases or more social action.
Another advantage of a sound archive is that it allows you to keep blog visitors for a more extended period. Keep people on your site by displaying relevant and related content or simply making it easier for readers to find older posts. The longer they stay, the more likely they will convert into a more valuable conversion, such as a purchase, inquiry, or newsletter subscription.
A digital marketing strategy consultant will guide you with the ways to achieve blogs.
4. Post your blog entries on time.
One of the primary reasons that content marketing campaigns fail to produce tangible results as per the SEO specialist is that the content takes too long to publish or, in some cases, never publishes at all. Therefore, if you want your blog to convert, you must commit to posting it on time.
Reviving previous blog entries to capitalize on a hot issue isn’t a replacement for coming up with something fresh when a storey is still famous. However, you can provide timely feedback on the newest news in your niche or highlight specific components of fantastic articles that pertain to what you do if you have the capacity and dedication to making postings rapidly.
We strongly prefer news-driven entries on our blog, and we’ve discovered that they’re typically the most effective lead producers.
5. Create some secondary conversion opportunities
In my introduction, I said that not all blog posts need immediate conversion to benefit your business. It’s hard to sell to your boss, but your blog will take time to generate more organic search traffic, find your audience, and build those relationships that lead to new customers looking for you.
Some quick conversions from your blog should at least give you some time to keep building, even if those conversions don’t reach the bottom line right away. Blogs on e-commerce sites, for example, can be a great place to sell products. So, if someone has just read a post on how to improve your golf swing, maybe they will make an impulse purchase for their next round right now.
But those blog visitors who aren’t ready to buy a new 5-iron need secondary conversion opportunities like a fast download or email signup. Those consolation prizes for you mean you can market to that blog visitor again and be armed with some leads the next time you ask your boss for more budget.
I hope you find these suggestions helpful. Then, check out our online marketing consultancy services for more information about content marketing.
Jiten Thakkar is a Digital Marketing Consultant who specializes in SEO, paid ads, content marketing & growth hacking. He is the founder of Local Forever, a complete directory platform for local businesses that helps them in online presence, marketing and complete website creation. He has consulted various brands and business owners in multiple countries to guide them towards actionable result-oriented digital marketing strategies.