Things are not normal as usual all around the world. The Coronavirus has locked us all in our homes and everyone is scrambling for necessities like tissue papers when we do get out. For how long will this pandemic end? This question has been going round in everybody’s mind and most especially to the business people.
We are optimistic that things will be back to normal but for now, it’s going to get worse. The business will be opening slowly and at this time businesses need to think of how they will make their business survive in these hard times.
That said, here are the digital marketing ideas that will help you to navigate during the Coronavirus.
1. Use social media to connect with your customers during this critical time
The coronavirus pandemic has spared no one, everybody is affected in one way or the other. We are all locked up whether tested positive or negative or just following prevention guide and we are supposed to observe every measure that has been provided by the World Health Organization & our respective government authorities.
Also, no more public gathering is allowed as people are supposed to maintain social distancing. It is therefore time for businesses to adjust to their marketing strategies and provide the necessary services and products to their esteemed customers.
It’s high time for the businesses to show empathy and be sensitive by making their brands to stand out as that caring and concerned business.
For those businesses that did their marketing the traditional way, they have this opportunity to explore the digital marketing platform. This will help them to increase their sales during these difficult times.
2. Make sure your business is easily found online
In light of social distance, people now spend most of their time indoors and on the internet. The use of the internet has skyrocketed and most people now opt to shop online. Business people, on the other hand, have now adopted this digital marketing strategy.
They have seen the high demand of people wanting to order products online. Thus for any business to attract more sales, they need to make sure they effectively utilize these digital marketing platforms like Facebook, Instagram, LinkedIn, and many more.
3. Grab this opportunity by providing special offers
During this time, people have nothing but only time to surf through their internet. As a business person, you can use the SEO tool to increase your organic traffic pushes you up past the competition.
For your business website to be on top, you need to put some extra effort into it and adopt some ethical optimization strategies.
4. Now is time to work that digital to-do list
For now, you have enough time to check on things that did not work out in your business and address them. This will give you an opportunity to scale the ladder of success despite these hard times.
Jiten Thakkar is a Digital Marketing Consultant who specializes in SEO, paid ads, content marketing & growth hacking. He is the founder of Local Forever, a complete directory platform for local businesses that helps them in online presence, marketing and complete website creation. He has consulted various brands and business owners in multiple countries to guide them towards actionable result-oriented digital marketing strategies.