The COVID-19 pandemic has currently affected entirely all the businesses around the globe. From larger businesses to the smaller ones which are the most hit. Now that social gatherings have been prohibited, it’s difficult for any business transactions to happen in the usual way.
So what can you do to help your business? One of the great platforms that you can use to promote your business during this time is Google My Business.
This platform provides you with the best features that will help you to boost your traffic and income. That said, here are the ways you can use Google My Business account to help your business to thrive.
1. Fill in the COVID-19 Info Link
In light of the COVID-19 pandemic, Google has added the information link on COVID -19 to the section of Google My Business. If you own a company with a dedicated page that updates the customers of any changes in your business, then you can add a URL link on COVID-19.
You should also make sure that this information is more noticeable to your customers. This will provide your customers with easy access to learn about COVID-19 and your business.
2. Make a post about changes
This is another effective way of utilizing Google My Business. Regarding this pandemic, Google released a new post type called COVID-19 update. Thus, as a business owner, you are to use this option to provide updates regarding your company’s procedure or policy changes.
You can easily achieve this by adding a URL or a phone number to the post so that users can know where to get the information. You can also locate this feature in the post section of Google My Business.
This post will appear on your listing for seven days on desktop and indefinitely on mobile. It’s highly recommended for business owners to use this type of update as they reach their customers with ease and minimize confusion.
3. Update your hours of operations
Things have changed after the emergence of this COVID-19 pandemic. Therefore, if your business was that essential, you will need to update your customers about the new hours that your business will be operating.
And if your business is non-essential and you are not staying open, then you can mark it as “temporarily closed”
4. Consider hiring an online review response team
You can agree with me that responding to customer’s questions and queries can be such an overwhelming task. Especially at this time of COVID-19 pandemic, the customers will need to know how they will buy your products.
By hiring an online review response team, they will take the pressure off you and your staff and reply to all the messages from your customers.
Jiten Thakkar is a Digital Marketing Consultant who specializes in SEO, paid ads, content marketing & growth hacking. He is the founder of Local Forever, a complete directory platform for local businesses that helps them in online presence, marketing and complete website creation. He has consulted various brands and business owners in multiple countries to guide them towards actionable result-oriented digital marketing strategies.