A local SEO expert will focus on the needs of the local market but the best SEO expert will focus on a more global scale in order to bring the best results to their clients. What if you want to gain potential customers from a different country than your own? In that case, you will need to find an expert in SEO strategies that cover other corners of the world so you get the chance to expand. Working with a professional online marketing consultant should bring you such results and brand awareness with little hassle and no stress on your part. But they need to be experienced in this type of work and know already what strategies go best and what strategies are a waste of time. A way local SEO expert manage multiple SEO locations is localization of the website or blog that they need to optimize. This means that they will adapt their SEO strategies to different countries which is more than just translating the content in the languages of those countries. There are, however, different steps to adapt from a local SEO strategy to a more global one.
You can create web pages that are based on certain locations. You can do that by creating a different web page for each location where your company activates. This means that even if you have a main website that website can have different web pages specific for each location and so you will cover more areas where your company is present. Unfortunately creating just one landing page for your entire business information will not reach as many customers as you want any to not be effective on the long run for your company. If you create individual landing pages for each location you will have the option to optimize each one of these pages in order to reach more customers with less stress and even less effort. At the same time it will be essential to stay consistent in the information you share or not on all these web pages. You should never translate your brand name in a different language, that has to be consistent with your original business name so it can be recognised at a global scale. You want clients from all parts of the world to recognise your brand name when they see it even if the information on their website page is specific to the location. Once you adapt the information according to the location of the website, you will be able to meet the needs and requirements of the customer to have in that specific location much better. Also you will have the opportunity to apply the same SEO strategies even if you are addressing different parts of the world as long as your content is adapted accordingly. Think about the fact that every location has its own customers in its own type of visitors and overall public. So you will or someone’s each one of these web pages to have their different reviews and comments as well as the different engagement type. And this is where many digital marketers forget to adapt their contents to the location that they are addressing. When people go on your website according to a specific country they should see reviews of people from that specific country. To get a clear example of this type of SEO specialist you can think of Amazon and other international companies that have different websites for different locations and it said they respect the requirements of that specific location.
It is also recommended to have a team of top digital marketing experts that manages each location because the comments and the engagement you will receive from people in that location will be hard to manage by only one individual. And you want to address each comment as it comes so all of your customers feel equally important and respected. Nevertheless the type of content to share in each location should be according to the background of that location. Extremely important because you want to adapt your products and services to the people that might be interested in them and their type of lifestyle they have in that specific country or city.
We also highly recommend to put together backlinks For every location your company activates in. By doing so you will keep all your locations together and it’ll be easier to associate them with your brand which is exactly what you want to obtain from such a SEO campaign in the long run.
It is essential to realize that not all your locations and functions are in the same manner. Some of them are naturally better than others and you will see your profit increasing but not in an equal form. This has nothing to do with the quality of your products and services but more with the interests and needs of the people living in different countries that you are trying to incorporate into your clients database. However , mentally you will be able to link all your locations in a way that is profitable for your company and you will see a certain consistency in the progress all of these offices make. Also your campaign might Need to be adapted according to the location that it is implemented in and according to the results that you obtained from such a campaign. However, your digital marketing lead generation agency expert will be able to pay attention to these details so you can obtain lasting results in a steady manner and for a long time. If you see one location not working as good as the others, maybe you need to work on the backlink strategy in order to incorporate it better with the whole system of your company. But for the most part addressing the client’s needs and desires will bring you the success you want regardless of the country you aim for it in.
Get in touch with SEO consultant training with our company if you want to find out more about such strategies and how you can work from a local SEO campaign to one that addresses a more international audience.
Jiten Thakkar is a Digital Marketing Consultant who specializes in SEO, paid ads, content marketing & growth hacking. He is the founder of Local Forever, a complete directory platform for local businesses that helps them in online presence, marketing and complete website creation. He has consulted various brands and business owners in multiple countries to guide them towards actionable result-oriented digital marketing strategies.