In this digital world, everyone is doing social media marketing. Everyone is trying hard to ensure that their brand presence is felt on social media. The main reason behind this is the overcrowded word. However, people tend to make some social marketing mistakes. Since everybody makes mistakes, social marketers are not an exception. The bad thing about making mistakes in social marketing is that one can drop customers.
Here are the top 5 social media marketing mistakes:
1. Failing to create a working social media marketing strategy.
Everyone wants to create a good business chain with a lot of clients, and just as everyone wishes to create the right business niche, so do they need to approach their social media marketing strategy. Many companies have realized success without a good social marketing strategy. In any case, you want to join
social media networks. You have to make an appealing profile, load it with info so that the client can have a look, but good stuffs to attract customers, and then step back and look as they struggle to get your services. Within the scope of weeks, your profile attracts a lot of bidders, and since you are not there to attend to them, they start wondering what they are doing in your wall. Your social media appearance soon tarnishes. It is essential to understand that social media can take plenty of your productive hours and give nothing in return. Failure to create an excellent social marketing profile will lead to an unplanned, practices taking place at your wall.
2. Problems dealing with social media negative feedback
A good number of brands commit this mistake. They always find a way of getting away from it by looking for lame excuses. Everyone fears that negative feedback can spoil their reputation. That is taken as one of the most considerable risks in social marketing. Instead of deleting, ignoring, or apologizing to the feedback, brands should always take it as a chance to build themselves. They should take negative comments as the real opinions of the customer’s experience of a product or service. Whenever a customer leaves a negative or constructive comment, the brand should take it seriously and should it to better the services offered to meet the customer’s needs. Customers do not need any apology; they only need assurance that the services will be improved. Brands should understand that negative comments are not necessarily a bad sign of their progress but honest opinions from their clients. Many brands do not attend to negative comments with urgency. Brands should avoid a bad relationship with their customers.
3. Failure to track Analytics
Many brands fail to track their progress and performance rates on social media. Using google analytics to track their progress on their sites is easy. Brands also fail to measure their followers’ quality, the popularity of their post, and how they influence their target audience so that they can get data that will help them boost their future online marketing skills. The first step in tracking analytics is by supervising a customer’s conversion and trend in buying decisions. Insights such as; fans’ reactions to your posts, customers’ happiness, and purchase analysis help track analytics. Brands should start collecting and storing their analytics. They should make the analytic public so that the customers can access them when a need arises. However, expecting positive results from your first post is amazing. It always takes some time to establish appealing results, so track and continue pushing your business plan.
4.Thinking that social networks are the same
This is the biggest mistake that is committed by a good number of brands. Most brands do not change their content and format while posting them on different social networks. Different social networks behave differently because they have different features, marketing tools, and different audiences with varying interests that are satisfied on different platforms. It is good to update marketing strategies on different social platforms. It is clear that, indeed, a lot of brands do not treat different platforms differently. Every social network has unique customers, language, and content. As a brand, if you wish to be valid, you have to uniquely treat every online platform. It is also so important to learn how different people communicate and on which social network your customers engage in.
5. Failing to engage in conversation
Any social media update makes no sense to clients, and no one wants to know if they will be responded to. Brands post and content should be designed to evoke a conversation with the customers. In any case, a brand fails to get reactions from the clients; the whole strategy and content should be revised. When a client responds or comments, the brand should ensure that the customer gets the feedback. Every comment from the customer, either positive or negative, brings an opportunity to communicate with the customer directly. A wise brand marketer should not limit the company’s social interaction only through the sales and marketing department. It is wise to involve other departments that interact with customers, such as sales, customer services, and production while communicating with customers also having a lot of random followers who does not represent your prospective customer and have nothing to contribute will produce excellent results if they are engaged in a deep conversation.
From the above discussion, it is evident that many brands always engage in different social media marketing mistakes. As a result, the mistakes they end up losing a lot of prospective customers. Also, some of the marketing mistakes can easily be avoided, as outlined above. However, it is worth noting that all human beings make mistakes, and those involved in online marketing are no exception. With the growing technology, online marketing will soon be the only marketing option. All stakeholders should work harmoniously to ensure that online marketing is supported despite the existence of highlighted marketing mistakes. Rage the internet to boost business growth, and Local Forever is a real example of that.
is a Digital Marketing Consultant who specializes in SEO, paid ads, content marketing & growth hacking. He is the founder of , a complete directory platform for local businesses that helps them in online presence, marketing and complete website creation. He has consulted various brands and business owners in multiple countries to guide them towards actionable result-oriented digital marketing strategies.