Facebook Lead Generation for B2B Business Strategies that You Must Know
As the name suggests, Business to Business Marketing is a technique used by social media marketing consultants to advertise their products and services to others. It is different from B2C, which deals with consumers (individual buyers) and businesses in critical ways.
‘Perhaps one of the more understated benefits of social media in B2B is the ability to establish and foster expertise within a given industry or niche. The same tools and services that new influencers leverage to construct prominence and demonstrate awareness are also readily available to anyone with wisdom and vision to share.’ Brian Solis.
In today’s era of social media and technology, it is necessary for social media consultants near me to market online on different platforms for your business to flourish. Any B2B business owner would understand the need to gain more leads and help top social media consultantsturn them into loyal customers.
However, with so many channels in the market, it can be not easy to assess the right platform perfect for your specific business as each of them have different algorithms and tools that you can use. Findings from CMI suggest that 86% of B2B marketers rely on Facebook as a crucial part of their digital marketing strategy. One of the fundamental reasons is it is the largest social media platform.
How social media marketing consultants can use Facebook ads for B2B lead generation are discussed below.
Brand Awareness Campaigning
As a B2B marketer, you need to understand campaign goals, which for Facebook are of the following types that you will be using. To create awareness about your brand is the first and foremost step to digital marketing strategy. You have to clearly and concisely introduce your product or service to convey what you are about to your audience. It will help you create a wider audience, and it is your job as a top social media consultant to nudge them along in the buying process. With B2B marketing, there will always be businesses available in the market who are ready to receive any help they might need to save time or any form of capital.
Using the current leads you have, you can gain “lookalike customers’ which is other businesses or buyers who browse similar online behavior to the leads you currently have bagged. Social media marketing consultants achieve this by sharing your data with Facebook, displaying similar users to target with catchy advertisements. Another way to accomplish this is by making fan pages for your brand. It will help you target the users who like your fan page and therefore are interested in your brand, too. Combining your original and lookalike audience will generate a vast but highly targeted pool of users specific to your brand.
Lead Generation Campaigning
Facebook has a tool designed just for the generation of leads using soft conversion that gets prospects such as event registrations, newsletter signups, coupons, contests, quotes, free trials, etc. Unlike other ways, this does not require the user to visit your website; a social media marketing consultant can complete the procedure while on Facebook. When the user clicks on your advertisement, a form opens up with questions designed by your brand. This form has its information prefilled for the user so that they have to only click on the submit button. This one-click technique ensures that there are almost no withdrawals from your survey.
Though leads generated on Facebook are great, social media consultants near memust divert some leads towards your Facebook page or website. Here is where traffic campaigns come to play a role. Sending traffic to your Facebook page is a waste of money and does not fulfill the purpose of traffic campaigns. The footfall on your website will result in users going through different categories and items on your site, which will help you recreate marketing campaigns. Social media consultants near me Install Facebook Pixel give you an in-depth view of what draws users and their onsite behavioral data. It can help you create better strategies for next time.
While it is great to have a friction-free conversion on Facebook, onsite conversions will give you more control. Wherever necessary, top social media consultants recommend that traffic be sent to your site, and forms are filled there to increase your conversion rates unless your brand gains sufficient leads from lead gen ads. In this situation, you need not employ other strategies or target new audiences.
Targeting Options on Facebook
Facebook has one of the most sophisticated targeting techniques across all platforms. With LinkedIn, the users are searching for business and stuff alike, whereas for Google ads, users can find what they are looking for using keywords and other tools. Facebook needs a little harder work but has the most effective options out there.
On Facebook, users are scrolling on their feed for leisure and not buying products or looking for services. Therefore, your advertisement is a hurdle for them. It is the reason targeting is so important.
The basic level requires social media marketing consultants to gain the user’s name, age, location, gender, and work criteria. It gives them a pretty good understanding. They can improve it by recognizing users by what remains common between them, such as following the same establishment, industries, the device you use, and other behavioral data sorts.
According to statistics, 40 percent of B2B buyers are mobile users even while purchasing a brand service. As compared to this, businesses only set aside a 3% budget for marketing on mobile phones. This disparity is due to the misconception that the audience is targeted towards baby boomers, whereas millennials make most purchases. Therefore, one must shift the focus towards them instead.
Conversion Campaigns are precisely what the name refers to. For this, the most crucial aspect is that top social media consultants have mastered targeting and have your audience in mind since conversion campaigns require vast amounts of investment.
The excellent news with Facebook is that once you have run campaigns consisting of 25+ conversions, Facebook will automatically pinpoint you towards more users who are likely to convert and assure they see your ad.
It will give you various fresh leads. However, you need to have clear campaign goals and create innovative landing pages and concise messages for your conversion advertisements. You can test ads to see which works and looks best for your company and modify them accordingly. Make sure it is worth the number of finances you are putting in.
Jiten Thakkar is a Digital Marketing Consultant who specializes in SEO, paid ads, content marketing & growth hacking. He is the founder of Local Forever, a complete directory platform for local businesses that helps them in online presence, marketing and complete website creation. He has consulted various brands and business owners in multiple countries to guide them towards actionable result-oriented digital marketing strategies.