Local SEO is important and even if part of the results can be obtained through website optimization, it is not the exact same type of strategy and is believed by many top digital marketing consultants. Optimizing your website is essential because search engines like Google are looking for local information and they tend to prioritize local businesses as the first international ones. If your business has International activity Google will pick up the office in the location of your customers. Therefore if your website is not optimized for the location that you need it will not bring you the results that you are looking for. SEO optimization is not much different only that it uses different tools in order to optimize your content according to different locations. The best way to implement these two types of digital strategies together is to have a SEO optimization on an optimized website. Which ultimately means that you cannot have one without the other and expect positive results for the long term. This is why it will be very important to work with a digital marketer expert in order to find the right balance between SEO optimization and website optimization according to the location of your activity.
Local optimization in terms of SEO is a complex process that allows people living in a certain location to find companies nearby when they look for certain products and services on the internet. Therefore this type of communication will bring you clients that are in the near proximity rather than clients that live in another City or even another country. On the other hand website optimization means that the contact of your website is addressing precisely the type of customers that you can find in a certain location. Your website can have different landing pages and can be optimized for different locations such as different countries by many means besides translating the content you have on it in different languages. Your online marketing consultant will establish the right process that needs to be implemented in order for a website to be attractive to the target audience that you want. But they are also Local SEO expert that will make sure the content of your website is easy to find for locals in the country that you sell your products in. For instance if you have offices in five different countries, each one of these offices will be recommended to customers in that particular country. The purpose of this type of strategy is to deliver the right services and products to the customers that want to get them in the shortest period of time and at the best quality possible. Therefore the content of your website will be written in such a way that it will appeal to the locals of the area that you function within and it will have specific offers that will meet the requirement of that area as well as respecting legislation that is active in a certain country or state. All these aspects will be considered by your digital strategy specialist and they will be implemented in order to increase your profits and database of clients but also in order to deliver the best type of product to your potential customers.
Website optimization on the other hand is a more broad term that is also part of your digital marketing campaign. These types of optimization also refer to the interface of your website as well as the speed it has and how user-friendly it is to the visitors. Therefore a website optimization has less to do with the promotion of the website and more to do with the quality of the platform which is nevertheless important if you want to gain more clients and the respect you deserve in the industry that you want to be known for. Note that one optimized website is not necessarily going to increase your sales or make you more popular but it will make sure that the customers that do end up on your website have a more satisfying experience and therefore they have increased chances to order your products and services. We can simplify the entire digital marketing strategy by saying that local SEO will attract clients to your company while an optimized website will make sure they are convinced to purchase your products and services. Therefore as you can see you need both of these types of strategies to obtain maximum results from your digital marketing campaign and set your business on the top of the market in any location you activate in. If you attract clients towards your website thanks to a great SEO campaign but your website is not optimized and it is slow you will not see any increase in sales because they will leave immediately. On the other hand if your website is well optimized but there is no SEO company in place to attract clients to it nobody will discover it and therefore you will not sell your products and services as you expect to.
Our company will guide you towards the best type of digital marketing strategy and the tools that you have to apply in order to see results and get to the customers that will become active clients of your business. We adapt all our marketing tools according to the needs of our clients. This makes us the best Local SEO Expert in Mumbai for all types of businesses that need to reach a new level of brand awareness and discover their potential on the market. Our top digital marketing experts will be here to support you with every step you take in developing your company and we will take care of both website optimization and local SEO campaigns so you don’t have to worry about such aspects and have more time to be focused on your products and services. If you are not sure what type of marketing campaign to invest in, we will evaluate your business and make educated recommendations that will help you along the way in structuring a better development plan.
Jiten Thakkar is a Digital Marketing Consultant who specializes in SEO, paid ads, content marketing & growth hacking. He is the founder of Local Forever, a complete directory platform for local businesses that helps them in online presence, marketing and complete website creation. He has consulted various brands and business owners in multiple countries to guide them towards actionable result-oriented digital marketing strategies.