If you own a small business, you might be aware of the benefits of SEO. However, it has also become quite competitive as more and more businesses are investing money in online marketing. Local SEO for small businesses offers more significant potential for driving more traffic to your stores. It can be essential for companies to enhance awareness, customers, and sales generated from their area. In case you are not convinced and intend to stick to your current plan of the business progression, you must continue to read to discover the benefits of SEO Content Marketing.
Significance of SEO for small businesses
First, you need to know the importance of SEO for small businesses. Conventional marketing techniques are costly and offer a declining return on your investment. It is due to the increasing usage of digital marketing. SEO permits you to drive a massive amount of awareness online as people search for relevant topics and keywords. With that knowledge, you can make them visit your website and become a customer. All of this requires very little investment of money.
It allows small businesses to remain competitive amongst more extensive companies, especially in their local area. According to local SEO experts:
- 97% of all the online searches are from individuals trying to find a local business.
- 88% of the people looking for a local business will visit or call within 24 hours.
- 58% of US adults use voice search to find out a local business.
SEO is always evolving, and it’s been developing for small businesses, especially in one local area. People who are close to you and are actively searching for your type of business represent a highly desirable group of individuals who wish to locate you.
Moving on, let’s discuss some specific benefits of finding the best SEO expert for small businesses.
Attract more potential customers at a lesser cost
Local SEO has the potential for expanding your business mainly because of the audience it attracts-people who are close to your store and those who are actively searching for your type of business. That group is most likely to turn into a customer of your small business.
Improving your website for local searches can be time-taking, just like regular SEO, but it costs a lot less money. If you perform well and rank high in relevant local searches, you are placing your business in front of the right crowd to sell.
That means a concerted local SEO campaign can lead to a significant return on your investment. So consider all the cost that and work that goes into planning and launching a direct mail, newspaper, or radio campaign, and question yourself if that’s the best utilization of your time and money.
Reach out to people on other platforms
The fantastic thing about hiring a Local SEO Expert is that there are many avenues you can access other than Google. Applications such as Waze, Yellowpages, Apple Maps, and TripAdvisors are becoming increasingly sophisticated local marketing platforms for businesses.
If there is still a larger competitor that dominates the rankings on Google, you can always turn to all these platforms. They might not be as popular as Google, but overall, many people use them to search for local businesses. Waze, Yelp, and others allow you to create ads and enhanced listings to generate even more awareness and customers. They can message you, or you can set up links that take them to an appointment booking form, a menu, or your online store.
Work on your online visibility
Converting customers is essential, but making people aware of your business is also necessary. Recall all the times that you have searched for a medical store, a parlor, or a hardware shop in your area. Now multiply it by the population in your area. Whenever someone searches for your type of business in an area, you are placing forth your business name and information if you rank at the top. Even if they don’t choose your business at a particular time, they will know that it exists.
If you hire a Local SEO Expert or enroll in SEO Expert Training, you can put your small business on the top of the competition list. Throwing money or size cannot get them any further than what you can do with SEO’s power!
Generate more significant leads and sales
If you put all of the material mentioned above together, you can start seeing the outcome of attracting customers to your small business. Since the audience you can reach is highly interested, and because you can get in touch with so many customers, the potential to generate more business is tremendous.
A study showed that 75% of the users never go beyond the first page of search results. You can check your own website’s performance via Google Analytics to know how many visits you get from local and organic search sources. You can also check the conversion rate. You can also figure out how much a conversion is worth your business. The amount will depend on what product or service you sell.
Increase your authority and trustworthiness
One of the main strategies in a local SEO campaign is to develop a good quality and locally relevant content. It helps attract more local audiences and tells search engines about your geographic focus, which allows you to appear in more searches in your area.
Local content also helps in establishing your business as trustworthy and authoritative to people in your area. When you get more people finding your website and your content for information, many of them will view you as a trustworthy source in that niche.
Another smart strategy for local SEO is generating online reviews. If you have a decent number of studies and an excellent average score, you can rank high in Google.
People are more likely to choose your small business over a strong competitor if you have better reviews. Having a good score and many studies is a robust way to gain the trust of possible new customers that find you through a local search.
Jiten Thakkar is a Digital Marketing Consultant who specializes in SEO, paid ads, content marketing & growth hacking. He is the founder of Local Forever, a complete directory platform for local businesses that helps them in online presence, marketing and complete website creation. He has consulted various brands and business owners in multiple countries to guide them towards actionable result-oriented digital marketing strategies.