Local SEO is an industry that is in constant development and in order to obtain the best benefits from this marketing strategy, you have to invest in it on a regular basis. First of all, you will need to work with the best digital marketing consultant in Mumbai and this could be challenging to find. If you look for such a specialist, Jiten Thakkar is one of your best options. Not only that Jiten will take care of all your digital marketing needs but he will make sure that the best SEO techniques are applied to you so that you don’t have to worry about keeping up with the latest trends. Here are the best SEO practices for WordPress websites that will take your page to a new level in the search engine ranking scale.
- Make sure you add optimized content
The content you add to your website is the most important aspect when you need to create a successful brand online. Without high quality content, you will not be able to reach the organs that you want and you will not offer the information they need. However, another for a contest to reach the potential customers you might be interested in addressing, you to make sure it is optimised. Optimising the content is one of the most important aspects of SEO strategies. Your content will have to be relevant for your business as well as easy to understand for all types of clients you might come across.
- Invest in a catchy domain
The domain you had on your website is this important as the rest of the details you put on it. It is almost useless to have a high-quality content website with well-established pages, if the domain of your website is not easy to remember and catchy. It is important for your domain to be only yours so try to think of a unique combination of words that would your representatives for your company. This is another aspect that your SEO expert can help you with. Once you find the domain you want, you will have to purchase it as well so you can count on the fact that it is all yours. Plus, owned domains tend to look a lot more professional than the rest of them.
- Post quality content
The content doesn’t need to be just well optimized but also have a superior quality. Without a good quality, you will not impress your audience and you will miss potential clients even if you manage to reach them through SEO. When it comes to how to bring organic traffic to your website, the quality of your content will have a significant impact. If people can find useful information, chances are that they will want to come back for more and eventually they become your clients.
- Use anchor text
Anchor text is one of the oldest techniques when you want to optimize your content through SEO. In your anchor text you can include important information such as your location name or the domain of your business. You can also include the most common phrases used by potential clients when they look for companies like yours.
- Find the best keywords
Make sure you include the offers your company makes to your customers through the content share on your website. Optimising your content means that they will be easy to understand and easy to add keywords in order for your customers to find your website faster. When you are adding keywords to your website, it is crucial to use the right ones as many keywords tend to be overused nowadays. There are plenty of digital marketing training courses that can help you identify the right keywords and teach you when to use them in order to get the most out of them.
- Have a responsive website
Your website needs to be easy to use and very responsive as well. All those who come across your platform should be able to make the most out of it in just a few clicks. Create a clear menu and add the colors that represent your company. This will help you create a friendly look for your website and all your potential customers will feel welcome to check it out.
- Create a mobile friendly website
It is important to use a website that is mobile friendly so your potential customers can access it from their desktop as well as their cell phone or tablet. Without a mobile friendly website, you will miss out on a wide mass of potential customers and you will not be able to offer them all the features you want.
- Add your social media networks to your website
We live in a works where social media has a great impact not only on our personal and social life but also our professional lives and overall, our careers. You should definitely take into account adding social media platforms to your website so people can find you easier. At the same time, try adding the link of your website to your social media networks. In order to increase your SEO efficiency, everything you do online that is related to your business should be interconnected.
- Use catchy titles
The titles of your articles should have something in them to attract potential customers. You can use the main idea of the article or a controversial tone to get the attention of your audience. If your potential clients are interested in the topic of your article and find it informative, chances are that they will read it all the way till the end. But if you use common titles, you will not inflict such a curiosity and your content will not get the engagement you are looking for.
By using these strategies, you can be sure to get on top of the ranking scale. If you collaborate with the best SEO expert in the industry you will not have to worry about such aspects as you will be sure to get the best services on the market.
Jiten Thakkar is a Digital Marketing Consultant who specializes in SEO, paid ads, content marketing & growth hacking. He is the founder of Local Forever, a complete directory platform for local businesses that helps them in online presence, marketing and complete website creation. He has consulted various brands and business owners in multiple countries to guide them towards actionable result-oriented digital marketing strategies.