Facebook Pages are a powerful platform for businesses. On Facebook, you can promote products, connect with customers, and, most importantly, drive traffic to your website. For your Facebook page to be successful for your business, your posts and activities on the platform must be creative, engaging, and make people want to interact with them. While getting Likes is good, having more types of engagement with your audience is the first step to generating loyal leads and customers. These are just four of the many options available. You can use Facebook to help your company flourish and expand, so you must consider hiring consultants online.
Facebook’s organic reach and engagement have had a significant impact of late. That’s bad news for businesses seeking to use Facebook to grow their business, but remembering a few fundamental engagement “tricks” will help you get more traction with the fans you already have.
This is critical since nurturing your existing audience will increase your chances of obtaining new followers. In this piece, I’ll show you how to “game” the Facebook algorithm to get more engagement from your fans and, as a result, greater exposure to new audiences.
When is the best time to post to your audience?
People use Facebook at various times throughout the day. Some like to travel in the morning, others in the afternoon on their breaks, and others in the evening before going to bed. If you post at random times during the day, there is a chance that some, if not many, of your audience, will miss the post. A better way to plan post times is to check your Facebook status to see when your audience is most active. Within your Facebook Insights, you can play with different times and days of the week to see when it makes the most sense to post. Post at other times of the day to start and see which moments brought the most engagement.
- Make a question
An easy way to increase engagement on your Facebook page is to ask questions on your posts. You are inviting a response that can start conversations between you and your audience. More people will visit your page if you engage with your audience. When people interact with your Facebook page and your certified digital consultant respond, they tend to trust your business more because your engagement helps them humanize your company, knowing that they are not just talking to a computer.
- Organize a contest or giveaway
Hosting a contest or giveaway on your Facebook page is an excellent method to increase engagement and known to be one of the most important digital marketing tools and techniques. Choose a reward that has value and is relevant to many different types of people. This will help you reach a wider audience than your initial target audience. Most digital strategists suggest that social media contests require you to follow that page, tag friends in the comments and share the post to enter. Do this every few months to build a wider audience and more engagement with your Facebook page. People love free stuff! So, it is very likely that you will get many tickets if your reward is great and valuable.
- Interact with other brands
Some people don’t interact with other brands because they think they have to spend all their Facebook time on their page. Engaging with other brands can help attract a completely different audience to your page, which will likely lead to more engagement which can be effectively done with the help of the best digital marketing consultant. Interact with the pages of other brands as you would your own. This will show the audience that this is also how you treat and interact with your audience.
- Engagement starts with you!
In conclusion, most of the tactics to generate more engagement on your Facebook start with you! If you’re participating, the people who support you and your business will likely follow suit and get involved as well. Over time, this will slowly evolve towards more and more followers and engagement. If you are looking for an Instagram marketing consultant or online marketing consultancy services to help you with these strategies, contact us today.
- In the initial comment, top social media consultants advise including links.
Facebook is a firm believer in keeping users on its platform. This means that Facebook’s News Feed algorithm dislikes postings that direct visitors to a third-party website; thus, every post containing an off-platform link might theoretically be penalized and seen by fewer people.
As an alternative approach, you can try creating a more extended format title and then letting your audience know that if they want more information, they can find the link in the post’s first comment.
- Post engaging content between website links
My second tip is a bit more pronounced and an old-school Facebook marketing strategy, though still solid.
The first step is knowing your audience: similar research pages, paying attention to your analysis, and understanding what your followers like and respond to. Next, you should create super engaging content before even trying to post any of your links.
This principle behind it is that since you’ve posted great content that your audience loves before they’ve tried to use it to drive website traffic, the algorithm will view your page content more favorably because You will know that digital marketing strategy is already generating meaningful engagement. So, your linked posts will ideally reap the same outreach benefits.
- Take advantage of Messenger Bots
One of the hottest new themes in social media marketing is using chatbots and Facebook Messenger to engage with consumers and keep fans updated. Messenger allows you to communicate with individuals who may or may not like your page (yet), and we’ve seen some pretty fantastic Messenger bots that link you to different stuff based on your comments.
Messenger bots can be used to foster leads, retain customers, and share your knowledge. Although chatbots can seem a bit daunting to set up (the idea put me off trying for a while), there are a variety of a few tools that can make this easier for you.
Within the messaging option of your Facebook page, you can set up instant responses and answers to frequently asked questions. For a more robust messaging chatbot, you can try a third-party service.
- Try videos and live videos
It’s not so much that the newsfeed algorithm favours videos, but rather that videos are a more widely consumed form of material.
Some of the programs that can help you generate high-quality videos for your posts include Adobe Spark Post, Quik, Videoshop, Boomerang, and Hyperlapse. Facebook even consists of some video-making tools built-in (including slideshow posting option and video effects for enhanced posts).
But the easiest way to immerse yourself in the videos is to post them live. Live streaming creates a sense of urgency while also being a reasonably simple way to engage with your audience without the need.
Jiten Thakkar is a Digital Marketing Consultant who specializes in SEO, paid ads, content marketing & growth hacking. He is the founder of Local Forever, a complete directory platform for local businesses that helps them in online presence, marketing and complete website creation. He has consulted various brands and business owners in multiple countries to guide them towards actionable result-oriented digital marketing strategies.