Growing an Instagram account is a combination of creative content, targeting the right audiences, and promoting your business in the right way. It may not be as easy to grow an Instagram account as it used to be earlier. But following the right and relevant tricks and strategies can lead you to your goal. In other words, if you follow some creative strategies and tricks, you will be able to get more followers on your Instagram account.
Here are 5 new legit ways to supercharge your follower growth on Instagram:
- Treat Your Instagram Profile like a Homepage
- Try Videos, Live Videos and Stories
- Promote Your Instagram Content on Other Platforms
- Use Quality Hashtags
- Collaborate with Others
1. Treat Your Instagram Profile like a Homepage
You need to pay attention to what your profile looks like in order to get more Instagram followers. You must make a great impression and entice people to hit the ‘follow’ button. And a nice looking feed is the first opportunity to do so. And since your Instagram profile is becoming as vital as your homepage, you want to make sure it looks on point.
Any person would make the decision in just a second whether or not to follow your profile on Instagram while visiting your profile. They make the decision by quickly reading your bio, clicking the highlights of your stories and scrolling through your feed.
Here are some tips for making your profile like a homepage:
Tip-1: Use Instagram Stories Templates
You should post Instagram stories regularly and start using Instagram Stories Templates to do so. Instagram Stories Templates will help you to make your stories more uniform and complementary to your feed posts.
There are tons of different apps like Over, Canva and Unfold that can help you with creating templates.
Tip-2: Introduce Your Brand through Instagram Stories Highlights
Courting new followers with the best contents and giving them a sense of overall business is necessary to get more. The highlights on your Instagram profile helps in this case by giving the new followers a sense of what your business is all about.
Tip-3: Get to Know Adobe Lightroom
When it comes to enhancing your photography and editing it, no mobile app matches Adobe Lightroom. It is a super powerful app for editing photos. You can download this app on your mobile from play store or apple store for free. Using Lightroom for editing your photos will make your Instagram feed look great and get you more Instagram followers.
2. Try Videos, Live Videos and Stories
Instagram started its journey as a photo-sharing network. But it has changed a lot. Over the years Instagram has grown beyond just photos. It has introduced different types of features like videos, live videos and stories. With these newly introduced features, any business or brand can now create various types of content in order to engage their followers and get more followers.
Here are some reasons why posting these new content types will get you more followers:
The average engagement for videos is growing at faster rate than the average engagement for images.
When you drive live on Instagram, you will appear right at the front of the Stories feed.
Thirty-five percent of businesses believe that stories are ‘somewhat effective’ and twenty-two percent believe it is ‘very effective’ as a part of their social media strategy.
3. Promote Your Instagram Content on Other Platforms
You have to think about your Instagram strategy as a part of your wider marketing efforts to get more Instagram followers. You have to look at how you can grow your followers outside of the Instagram app.
In other words, you have to think about how other marketing channels like email newsletter, Twitter, YouTube, Facebook, LinkedIn, your website and Pinterest can lead your audience to your Instagram page.
Cross-promoting your Instagram content on other channels will help you to guide your existing followers on other platforms to your Instagram page or introduce yourself to new audiences if they’ve found you from a different platform.
4. Use Quality Hashtags
Using quality hashtags are very important on Instagram. Quality and relevant hashtags will help you to expose your image to your targeted audience. Instagram users don’t seem to get hashtag exhaustion in the same way they might on other networks.
Studies said that if you use both hashtag and location tag on your Instagram post, it will get the highest possible engagement. So, it is proven that hashtags could be the best bet to get more followers on Instagram.
With free Instagram tools like AutoHash, Display Purpose and Focalmark you can easily get quality, relevant hashtags for your Instagram posts. For example, with Display Purpose, simply type in a few words about your image and it’ll recommend the top trending hashtags to use.
5. Collaborate with Others
Collaborating with others will help you to extend your Instagram reach and get you more organic Instagram followers. You can make collaboration with others through partnerships or sponsorships.
If you have the budget for social media sponsorships, then influencer marketing might be suitable and fruitful for you. For example, Swedish watchmaker Daniel wellington grew their Instagram followers by more than 1.2 million in just a year by sponsoring Instagram influencer. Through this strategy, Daniel Wellington has gathered more than four million followers so far.
Growing your Instagram account, extending the reach of your account and getting more followers on Instagram can often seem like a challenge. But following the right and relevant techniques and strategies can lead you to your goal.
You have to keep this in mind that growing an Instagram account is a combination of creative content, targeting the right audiences, and promoting your business in the right way. Try out some of these above-mentioned tips and see how much your account can grow!
Jiten Thakkar is a Digital Marketing Consultant who specializes in SEO, paid ads, content marketing & growth hacking. He is the founder of Local Forever, a complete directory platform for local businesses that helps them in online presence, marketing and complete website creation. He has consulted various brands and business owners in multiple countries to guide them towards actionable result-oriented digital marketing strategies.