2020 Digital Advertising Guide: Where Your Business Needs To Be
In the world today, businesses have adopted an online advertising strategy to boost their sales. And for a business to succeed in this digital advertising world, it needs to establish a clear strategy to reach their customers and guide them through their marketing funnel.
For your business to achieve this, continue reading this article and find out on the advertising guidelines that will help your business to succeed.
What is digital advertising?
Digital advertising is simply creating messages to persuade and motivate someone to take action through the use of social media platforms. A good advertisement should be very influential, memorable, disrupt the viewers’ attention, and demands their focus.
The advertisement has been one of the oldest segments of the business. It has played an important role in the business by ensuring that once products and services arose, so did the need to make them known.
Technological advancement has led to the evolution of the advertisement. There has been a lot of advertisement in the media platforms where businesses are fetching their customers globally.
In the world today, more businesses have adopted the use of digital platforms in advertising their products and services. These digital platforms include; social media, podcasts, pay-per-click, and more.
Additionally, the rapid increase in the use of mobile devices has seen a boost in mobile ads and SMS marketing.
How to advertise online
In the world today, over 4 billion people are using the internet. This implies that internet usage is at a skyrocketing speed and it keeps on increasing. If you are a business owner and you have not adopted this form of online advertisement, then you will be losing a lot of customers.
Digital marketing provides one with the direct access of their targeted audiences and it’s estimated to be more than half of the global population. Now, look at how one will be counting losses if the business owner had not adopted this method.
The flexibility of digital marketing has made it possible for advertisers to reach the target audience on multiple platforms. And they include;
Common ways to advertise online
1. Paid search advertising
All search engines have their own paid advertising. Be it Google, Yahoo, or Bing. This is referred to as pay-per-click (PPC). This type of advertisement involves bidding on keywords and placing ads on the top or side of search results.
2. Social media advertising
Platforms like Facebook, Instagram, LinkedIn, and Twitter have a lot of users. Each of these platforms has its version of ads. These platforms know how valuable their content is and that is why they have included options to sponsor or boosts posts.
The good thing is that this social media platform will always put your message in front of your target audience and encourage them to engage, click-through, and buy.
Jiten Thakkar is a Digital Marketing Consultant who specializes in SEO, paid ads, content marketing & growth hacking. He is the founder of Local Forever, a complete directory platform for local businesses that helps them in online presence, marketing and complete website creation. He has consulted various brands and business owners in multiple countries to guide them towards actionable result-oriented digital marketing strategies.