Backlinks are digital marketing tools and techniques that link from a page of one website to another. A backlink can be easily understood as when somebody links to your site, and then you have a link from them. Similarly, if you link to another website, then they have a link from you. The other terms of backlinks are “inbound links,” “incoming links” or “one-way links”.
Accordingly, a backlink is a link created when one website links to another website. These links that are from outside domains point out to pages on your domain. The occurrence of backlink is like receiving a vote for a webpage. The more votes you get from different sites, the more a favorable effect is created on a site’s ranking and improves search visibility.
Simply, it is a link from one website to another website. The more backlinks you have, the sufficiently your website is ranked!
Significance of Backlinks:
The effectiveness and benefits of backlink in SEO content marketing are countless.
Therefore, some significances of backlinks are generalized as follows:
- A high-quality and good backlink in a digital marketing strategy framework helps increase a site’s ranking position and search engine results.
- They are votes from other websites, so the more votes you have, the more the content is valuable, reliable, and valuable.
- They are more beneficial for SEO because they represent a “vote of confidence” from one site to another.”
- According to digital marketing coach, Jiten Thakkar, a backlink enhances your website’s traffic, rank reputation, and even relationships.
Best Backlink Analysis Tools to Boost your Backlink Profile in 2021:
Multiple backlink tools help in treating your backlink profile. Let’s have a look at the best Backlink analysis tools in digital marketing strategy:
SEMrush is considered an all-in-backlink analysis tool that will help you develop a practical content marketing strategy. Learn digital marketing online because it enables you to check the types of backlinks on your site. It has some innovative features such as backlink audits etc. SEMrush logical report will give you insights into your competitors’ techniques. It conducts a broad link analysis and shows the types of backlinks you have. It is also vital, as it allows you to track your backlinks’ geo-location. Furthermore, it helps you discover appropriate industry sources and determine if any sites are referring to your content.
Certified digital consultants use Ubersuggest for keeping a beat on your backlink profile. It is fast and accurate. Its main feature is keyword research. It enables you to analyze traffic and helps you to come up with keyword and content ideas. The best digital marketing consultants use Ubbersuggest to view your site’s backlink details and features and show you new backlinks or backlinks you’ve lost.
GrowthBar is one of the helpful Backlink analysis tools, and it provides digital marketing consultants with insights into every website and keyword when you do searches. Using this essential tool, you can find everything such as keyword searches, competitor’s backlinks, Google Ads, and even Facebook Ads data. Specifically, GrowthBar covers all of your SEO backlinks needs right from the SERPs, even it is considered more affordable and reliable than 95% of tools out there.
LinkMiner especially got designed to check backlinks. It’s the most significant feature you will want to try it’s the ability to ‘favorite’ backlinks so that you can come back to them quickly. It could be an incredible way to make a shortlist of competitors’ backlinks to target. This feature enables you to keep track of any of your backlinks that you want to fix. For example, you can create a list of lost backlinks to concentrate on recovering. LinkMiner is an excellent tool if you are on a tight budget.
Ahrefs, another keyword research tool, is an absolute favorite among online marketing professionals. It gives you all the tools you need to track your backlinks and keywords performance. It provides you an insight into what your competitors are doing and helps you examine the internal links on your site. With Ahrefs, you never have to concern about the accuracy of the information, providing you with the most current backlink data. Another integral feature of Ahrefs is that it helps you identify broken backlinks.
Majestic SEO is considered the vastest link index database and a crucial backlink analysis tool. It provides you with many features if you want to enhance your backlink profile. It has two indexes:
- Historic index, this index gets refreshed monthly.
- Fresh index, this index gets refreshed daily.
The Majestic search engine is beneficial for SEO professionals, entrepreneurs, developers, and media analysts. The history tool of Majestic SEO helps you determine the number of backlinks to a domain. Its site explorer tool enables you to explore domain/URL in detail.
Monitor Backlinks is one of the best Backlink analysis tools. This tool is a must for SEO experts, entrepreneurs, and marketers. It helps you build high-quality and extensive links that can help you grow your website traffic. It helps recover the lost Backlinks. Backlinks authorize you to track keyword rankings and encourage you to analyze the impact of your backlink changes on your rankings.
Rank Signal is a very effective Backlink analysis tool that works to discover your competitors’ backlinks, observe new link opportunities, and improve your link profile. It enables you identify bad links. The link explorer of Rank Signals identifies and tags the nofollow links helping you to do your competitor’s analysis so you can recognize your competitors’ best links and strategies. This tool enables you to identify bad links.
Traffic Travis is a feature-packed tool that encourages SEO experts to expand their link profile and search rankings. These tools help you to identify high-quality links and high-quality sites. It helps analyze your competitor’s link-building activities, helping you learn from your competitors’ behavior, mistakes, and success. Traffic Travis enables you to identify valuable link opportunities and build a solid and creative backlink profile.
cognitiveSEO helps SEO professionals and agencies to improve the rankings of their websites. This tool upsurges the traffic to your website and monitors your site’s backlinks. It also provides you with an effective and extensive analysis of your marketing strategies and useful insights into your business.
CognitiveSEO allows you to audit and improve your backlink profile. It sends you notifications for the new links you have gained and helps you assess your competitors’ link strategy and identify valuable link opportunities.
SEO SpyGlass, another effective tool, helps you with backlink research, clean-up, and competitive analysis. Using this tool, you can skillfully find all links to a domain with their robust backlink index, SEO PowerSuite Link Explorer. It runs on multiple platforms. SEO SpyGlass provides you with advanced and improved safety features, which helps create accurate and catchy backlinks reports.
OpenLinkProfiler, being one of the most helpful backlink analysis tools, enables you to build a strong backlink profile. It helps you in recognizing potentially harmful and damaging links to your site. OpenLinkProfiler permits you to find pages that drive the maximum number of links. This tool sends you email notifications for every link which recently got discovered.
Linkody is a very reliable backlink analysis tool. It is one of the easiest ways to track your link-building drives for your website or your clients. Linkody gives you insights into your competitors’ link-building strategies and analyzes your link profile using many metrics. It quickly identifies low-quality or scam links. Linkody tracks and monitors your backlinks performance 24/7.
Kerboo gets considered one of the most efficient backlink analysis tools accessible today. Many brands, agencies, and SEO professionals get used this beneficial tool to expand their link profiles and sites. It helps to remove spam links from your website and ensures that they don’t reappear in the future. Kerboo tool enables you to grip any link-related issues, errors, or opportunities.
BuzzSumo especially got designed to analyze your content and your competitors’ content. It has some exceptional features like influencer and digital PR marketing. It is considered a fantastic way to develop essential topic ideas. Thus, it can also get used to help you with your backlink strategy. Therefore, BuzzSumo is one of the best Backlink analysis tools.
The name of this analysis tool says it all, LinkResearchTools has many research features. This tool verifies that you are getting the best backlink check available, provides the complete backlink profile view. LinkResearchTools removes the Google penalty, monitors inbound links, and improves your existing backlinks. It finds out link opportunities and spots link-building trends. Various digital marketing training courses teach you how to use these tools.
17.Moz Link Explorer:
Moz Link Explorer is one of the promising backlink analysis tools used by many marketing professionals. With Moz Link Explorer’s help, learn how to do digital marketing and how you can build a strong backlink profile. It measures your backlinks, most valuable pages, linking domains, and anchor text so you can create high-quality and accurate links and sites.
Moz Link Explorer helps to explore domains that link to your website. It reveals link-building opportunities by comparing the backlink profile of your competitors. Moz Link Explorer checks the Domain Authority of websites that link to you and your competitors.
is a Digital Marketing Consultant who specializes in SEO, paid ads, content marketing & growth hacking. He is the founder of , a complete directory platform for local businesses that helps them in online presence, marketing and complete website creation. He has consulted various brands and business owners in multiple countries to guide them towards actionable result-oriented digital marketing strategies.